William Burkey, MBA
PROJECTS
Below are a few projects my team and I put together during my MBA program at Pace University (click on the hyperlink if you would like to learn more about the program). You can click on the project title hyperlink to view those specific presentations. You can also check out my other project presentation slides at http://www.slideshare.net/wburkey.
Latest Projects
Microsoft Global Corporate Diversification Strategy
Pace University Executive MBA Program class on Global Corporate Diversification Strategy
Microsoft’s top management team has hired our consulting firm to help them develop a corporate strategy. They want us to deliver information and recommendations to maximize the effectiveness of their portfolio. The team made recommendations on:
1. Diversification into new product markets and geographic markets.
2. Disposition of specific divisions or product lines.
Ralph Lauren Capital Structure
Pace Executive MBA Finance final project on Ralph Lauren's Capital Structure.
We have been hired by Ralph Lauren Corporation (RL) to determine the most efficient capital structure to maximize shareholder value creation. Specifically, we:
1. Identified the optimal capital structure and the dollar benefit to shareholders of moving from RL’s actual to optimal debt ratio.
2. Recommend whether share repurchase or investment in new projects with debt is the best way to improve RL’s debt and equity mix.
Our Pace EMBA consulting group has been hired to help PepsiCo figure out strategies to revitalize the hydration beverage category and to recommend a new product in this category based on consumer research. We researched hydration industry trends, consumer perceptions of PepsiCo hydration brands, consumers perceived needs in this category, consumer behavior with respect to hydration products, and competing products and companies. From this research, we were able to give our recommendations to PepsiCo regarding the company’s hydration strategy going forward.